Zaza
Forum
China
March 30–April 3
*April 3-5 Beijing
International Educational Forum
@teach_with_zaza
国际教育论坛
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  • 100+
    events over 19 years
  • 1 500
    participants
  • 85%
    guests return to our international events
Who is the audience for
ZaZaForum 2026?
You are a foreign language teacher
You are the owner or manager of a language school
You'll see how large educational projects are structured, how they build scale, quality, and student flow, and you'll gain solutions you can implement in your business.
You'll receive new methods, real-life case studies, growth, positioning, and sales strategies from international speakers and practitioners building sustainable educational brands.
You want to reach an international level
You will immerse yourself in the Chinese and international educational markets, establish connections, and understand how to work with students and partners outside your home country.
What will you gain from ZaZaForum?
  • Understanding how one of the most powerful educational systems in the world works

  • Access to international speakers, methodologists, and school owners

  • Ideas and tools for growing your revenue, scale, and brand

  • New connections, partnerships, and opportunities for international projects

  • A reset of your thinking and the feeling of being part of the big game again
Speakers
The call for speakers for ZaZaForum 2026 is open. Don't miss your chance to apply!

At ZaZaForum, you'll hear from internationally renowned speakers: recognized experts, practitioners, and leaders in China's education industry.
Speaker
Miss Lily Liu
Xi'an Lianjiatan International School Principal
Speaker
Guseva
Svetlana
PhD in Philology, teacher and translator of English and Spanish with over 20 years of experience.
Advisor to the Russian Academy of Natural Sciences.
Author of over 30 scientific and newspaper articles.
Topic
«Personal Branding for Teachers in the Age of Neural Networks»
Speaker
IMANOVA
MATANET
English and German teacher.
Specialization:
Working with children, schoolchildren, and adults, helping them get started and confidently progress from the beginner level.
Topic
«English with Character: Confident Teaching with Challenging Students»
Experience and Practice:
· Over 10 years of teaching (since 2014).
· Worked at a language center and university in St. Petersburg.
· International experience: American Life School of Foreign Languages ​​in Baku.
· Currently: Successful independent teacher (full-time).
· Speaks as a guest expert to future teachers.

Current activities:
· Group lessons for schoolchildren.
· Individual lessons for all ages.
· Exam preparation: Common State Exam (ОГЭ) and Duolingo English Test.

"My goal is to make language an understandable tool for every student."
Speaker
SAIADOVA
NARGIZ
Founder and owner of a foreign language school, certified and active translator, foreign language teacher, and educational entrepreneur. Develops original educational programs and high-value learning products.
Topic
«Creating Courses That Sell: Premium Pricing and Success in a Competitive Market»
IELTS Expert and Official IDP Partner. Polyglot.

A teacher mentor, Nargiz works at the intersection of language education, neurolinguistics, and inclusion, applying evidence-based approaches to teaching.

Her students include leading professionals, corporate clients learning business English, and students preparing to study abroad.

Nargiz regularly speaks at international conferences in the fields of education, EdTech, and educational business.
ZaZaForum CHINA
Program

Date

Time

Activity

March 30
















11:35

Arrival in Chengdu by recommended flight.

14:00-15:00

Meeting at Chengdu Tianfu International Airport, airport transfer.

15:00-17:00

Arrival and check-in at Hilton Garden Inn Chengdu Chunxi Road Center and free time.

17:00-18:30

Dating in the "Tinder for educated people" format.

18:30-19:00

Free time

March 31



















7:00-8:00

Breakfast at the hotel

8:00-8:40

Leaving for Chengdu Xianshan Middle School.

9:00-11:30

Arrival at Chengdu Xiangshan Middle School, meeting with the principal and staff, classroom inspection, calligraphy lesson (the calligraphy lesson will last 20 minutes), group photo with the principal.

11:30-12:00

Short break and lunch at school.

12:00-15:30

Transfer and visit to the zoo, photo session with pandas.

15:30-16:00

Transfer to the bus + preparation for the trip.

16:00-19:00

Drive towards Guangyuan (taking into account traffic delays).

19:00-20:00

Hot Pot tasting at a local restaurant (included in the price).

20:00-23:00

Continuing on Hanzhong's journey to Xi'an.

23:00

Arrival and check-in (Four Points by Sheraton Hanzhong Riverside Hotel) (included in the program price).

April 1











6:45-7:30

Breakfast at the hotel.

7:30-7:45

Preparing for your trip to Xi'an, departure from the hotel.

7:45-11:30

Transfer to Xi'an by bus (included in the program price) directly to the Terracotta Army.

11:30-12:30

Lunch in a village near the Terracotta Army, time to buy souvenirs (lunch is not included in the program price).

12:30-16:30

Tour of the Terracotta Army.

16:30-18:30

Transfer and check-in at the Hilton Xi'an hotel.

18:30-20:00

A visit to a restaurant in Xi'an and dinner (not included in the program price) during the holiday. Free time.

20:00-20:30

Return to the hotel.



April 2



















7:00-7:40

Breakfast at the hotel.

7:40-8:30

Transfer to Xi'an Liangjiatan International School.

8:30-9:30

Introduction to Liangjiatan International School, the principal and staff.

9:30-10:00

Coffee break.

10:00-10:15

OPENING OF ZAZAFORUM 2026.

10:15-14:45

Speeches by international speakers.

14:45-15:00

Closing of ZaZaForum 2026.

15:00-16:00

Transfer to Datang Everbright City for theatre and restaurant visit.

16:00-17:00

Free time.

17:00-19:30

Gala dinner at the restaurant (included in the price).

19:30-20:30

Visiting a traditional Chinese theatre and trying on costumes.

20:30

Return to the hotel and free time.

April 3


5:50-6:30

Breakfast.

7:33-11:06 (Xi'an-Chengdu) / 7:07-12:13 (Xi'an-Beijing)

Depending on the program: Xi'an-Chengdu high-speed train (included) or Xi'an-Beijing (not included). Breakfast on the train.

11:06-12:06

Transfer to Chengdu Tianfu International Airport.

17:00

Departure from Chengdu Tianfu International Airport.

Additional
PROGRAM

Date

Time

Activity


April 3





7:07-12:13

Arrival in Beijing by high-speed train (not included in the price). Breakfast on the train.

12:13-12:53

Transfer to the Forbidden City.

12:53-17:00

Queue to enter the Forbidden City and visit it, guided tour.

17:00-18:00

Dinner at a restaurant near the Forbidden City (not included in the price).

18:00-18:30

Transfer to the DoubleTree by Hilton Hotel Beijing.

18:30

Check-in at the DoubleTree by Hilton Hotel Beijing.

April 4

7:00-8:00

Breakfast at the hotel.

8:00-9:30

Transfer to the Great Wall of China.

9:30-13:00

Tour of the Great Wall of China.

13:00-14:00

Lunch break (not included in the program price).

14:00-17:00

Continuation of the excursion, visit to the cable car on the Great Wall of China.

17:00-18:20

Transfer to the restaurant for the ceremonial conclusion of the program.

18:20-20:20

Dinner in a restaurant in the style of the Imperial Palace (included in the price).

20:20-20:50

Return to the hotel.

April 5


6:00-7:00

Breakfast at the hotel.

7:00-8:00

Transfer to Beijing Daxing/Choudu International Airport.

11:55

Departure from Beijing Daxing/Choudu International Airport.

Get to know
Schools
Chinese
Accommodation
information
The three-star Hilton Garden Inn Chengdu Chunxi Road Center in Chengdu and the five-star DoubleTree by Hilton Hotel in Beijing and Hilton Xi'an in Xi'an offer accommodations in Twin Apartments, with breakfast included.
Discover
CHINA
City of Sichuan cuisine and pandas
You're arriving in a city where China lives here and now: coffee, streets, technology, and the rhythm of the big city. This is the place where, in just one day, you understand what China has become.
Chengdu
Assemble the dish yourself
Hot Pot is a method of cooking in which ingredients are simmered in a boiling broth right at the table in a shared pot
Hot
Pot
You're strolling through one of the country's most beautiful and atmospheric cities. Its old walls, lanterns, and narrow streets make it feel like the China of movies and dreams.
Xi'an
The city where the Silk Road begins
Traditional Chinese theater is famous for its vibrant makeup and costumes, each representing a character within a standard system of roles.

You'll dress up in traditional Chinese costume and take lots of colorful photos.
Theater
Traditional Chinese theater
Terracotta Army
You stand before thousands of warriors, over two thousand years old. This is that rare moment when reality seems stronger than any image.
Terracotta
The modern capital of China
You find yourself in the capital, where a modern metropolis stands alongside ancient history. This is a city that amazes with its scale and energy.
Beijing
"The 10,000-li-long wall"
The nearly 9,000-kilometer-long Separation Wall, built in ancient China and considered the largest architectural monument, is one of the Wonders of the World.

You're ascending to one of the most famous places on the planet. The view and the feeling of "I'm here"—it's moments like these that make people travel.
Great
Wall of
China
Forbidden City
You're strolling through the vast imperial palace in the heart of Beijing. It's one of the most photogenic and impressive complexes in the world.

Throughout its history, the Forbidden City served as the residence of emperors and their families. From here, 24 emperors of the Ming and Qing dynasties ruled the Celestial Empire.
Forbidden City
You see where China's emperors lived and ruled. This is a rare opportunity to step inside true history!
Beijing Palace
Imperial Palace
Price of the main program
Beijing additional program
109 000
+31 395
PROGRAM INCLUDES:
ADDITIONAL PROGRAM ICLUDES:
Accommodation in double rooms in Chengdu, Xi'an, and Beijing
Breakfasts in hotels in Chengdu, Xi'an, and Beijing
Visit to educational institutions in Chengdu and Xi'an
Certificate of participation in the international ZaZaForum 2026
Lectures from internationally renowned teachers and speakers
Transportation for all excursions
Transportation between cities (Chengdu-Xi'an and Xi'an-Chengdu (for those not traveling to Beijing))
Excursion and cultural program: calligraphy lesson, hot pot, night walk through Chengdu, panda zoo, traditional Chinese theater and costume try-on, Terracotta Army, gala dinner at a restaurant on April 2.

Not included: airfare, insurance, and any lunches and dinners (except for lunch at school on March 30 and the gala dinner on April 2).
Tours and transfers to the Great Wall of China, the Forbidden City, and the Imperial Palace
Hotel accommodation in double rooms
Breakfasts

Not included: transportation between Xi'an and Beijing, airfare, included lunches and dinners, and insurance

Want to travel for free?

Special conditions for our B2B partners.

Children
You can bring a child aged 10 or older.
Participants under 16 receive a 20% discount on the program price.
For groups of 8–10 children, we will arrange a group counselor for the lectures and business program.
Spouses
You can attend the forum with your husband or partner.
Spouses receive a special discount of 10,000 ₽ off the program price.
87 200
99 000

Dear participants! When purchasing tickets for a recommended flight, you receive free airport-to-hotel and hotel-to-airport transfers.

MOSCOW-CHENGDU


A transfer will be waiting for you on March 30th until 1:35 PM at Tianfu International Airport.


Moscow Sheremetyevo SVO, March 29th, 10:55 PM - March 30th, 11:35 AM, Tianfu International Airport TFU

FLIGHT 3U-3888, Airbus A330


Approximate price on Aviasales: from 40,000 rubles with baggage allowance

CHENGDU-MOCSOW


From 8:15 AM to 12:15 PM, participants will return to Chengdu on the Xi'an-Chengdu train for a more comfortable departure. The fare is included in the program.

In Xi'an, a transfer will be waiting for you at 12:15 PM on April 3 for your flight to Tianfu International Airport.


Chengdu Tianfu International Airport TFU 5:00 PM on April 3 - Moscow Sheremetyevo SVO 8:20 PM on April 3

FLIGHT 3U-3887, Airbus A330-200


Approximate price on Aviasales: from 36,000 rubles with baggage

BEIJING-MOSCOW


A transfer will be waiting for you until 7:00 AM on April 5 for transfer to Daxing International Airport.


April 5, 11:55 AM Daxing International Airport PKX - 3:25 PM on April 5, Moscow Sheremetyevo SVO

FLIGHT MU-2075, Airbus A330-200


Approximate price on Aviasales: from 40,000 rubles with baggage

BEIJING-MOCSOW


A transfer will be waiting for you until 7:00 AM on April 5th for transfer to Beijing Capital International Airport.


Beijing Capital International Airport PEK 11:30 AM on April 5th - Moscow Sheremetyevo SVO 2:40 PM on April 5th

FLIGHT CA-753


Approximate price on Aviasales: from 30,000 rubles with baggage

We have also selected alternative flights for you where possible. Please note that these flights are connected to a different airport and transfers are not available.


Daytime from the hotel to Daxing Airport: ~56 minutes.

Daytime from the hotel to Beijing Capital Airport: ~40 minutes.

BEIJING-MOSCOW


Beijing Capital International Airport PEK 2:00 PM, April 5 - Moscow Sheremetyevo SVO 5:10 PM, April 5

FLIGHT CA-909

Travel time: 8 hours 10 minutes

Estimated price on Aviasales: from 46,000 rubles with baggage

BEIJING-ST. PETERSBURG


Beijing Capital International Airport PEK 2:50 PM, April 5 - St. Petersburg Pulkovo Airport LED 6:30 PM, April 5

FLIGHT HU-7965

Travel time: 8 hours 40 minutes

Estimated price on Aviasales: from 59,000 rubles with baggage


There are no direct flights from Chengdu and Xi'an to St. Petersburg.

ST.PETERSBURG-CHENGDU


St. Petersburg Pulkovo Airport LED 10:30 PM, March 29 - Chengdu Tianfu International Airport TFU 11:10 AM, March 30

FLIGHT 3U-3816

Travel time: 7 hours 40 minutes

Estimated price on Aviasales: from 38,000 rubles with baggage


There are no direct flights from Chengdu and Xi'an to St. Petersburg.

Questions & answers
HERE'S WHAT ELSE PEOPLE ARE SAYING ABOUT ZAZAFORUM
"A huge thank you to all the organizers and everyone involved with the forum! This is a colossal undertaking that requires a lot of time and energy. I can confidently say that this is the best educational event in every sense of the word that I've ever attended, and I've attended many. In particular, sincere emotions and special thanks go to Natalia and Victoria; it was a masterpiece. Absolutely everything was thought of, from the organizational details to all the entertainment!"
Siuzanna
ZaZaForum 2025 participant
"The ZaZa Forum is more than just an event. It's an atmosphere where people play a key role. Organizers, participants, speakers – each of you
created this space of strength, comfort, and inspiration. Natalia, Victoria, Masha, Elya, Anya – thank you for everything. For the subtlety with which you approach every element, for your care, attention, trust, and truly warm atmosphere. This was felt in every detail of the forum. I am inspired by every speaker – your experience, energy, and generosity ignite and help me grow. Being around you makes me want to become a better person."
Ilona
ZaZaForum 2025 participant
"Thank you all so much again, it was so nice to meet everyone, everyone's energy is incredible, I'm still so impressed, especially by Dubai, my little town now seems completely grayish), now I'll come to my senses a bit, also after a sleepless night, and there will be three reels (three days) about this awesome forum."
Evgeniia
ZaZaForum 2025 participant
"I'm very grateful to ZaZa Forum for an unforgettable trip to Dubai, where I attended an educational conference for teachers. I learned a lot of new and useful information, which I will definitely apply in my work. Amazing speakers from all over the country and abroad shared their experiences, which is very motivating and inspiring for further development and scaling my business. Excellent organization, wonderful excursions, and new useful contacts! Thank you, ZaZa!🤩😍"
Irina
ZaZaForum 2025 participant
"I want to express my deepest gratitude to the organizers for the wonderfully organized ZaZaForum! It was one of the most useful and comfortable events I've ever attended. The forum's organization was rated 5 out of 5. Everything was thought out down to the last detail: the session timings—everything ran flawlessly and smoothly. I felt the care they took for each participant."
Sariia
ZaZaForum 2025 participant
Videos about #ZAZAFORUM


Contact us
ZAZA EDUCATION
info@zazaschool.com

Contact us on Instagram @teach_with_zaza

Interested in becoming a partner or speaker at #ZaZaForum? Write to us via
info@zazaschool.com