November 16-19, 2025

INTERNATIONAL
EDUCATIONAL
FORUM
LEARN
GROW
TEACH
@teach_with_zaza
We invite you to the long-awaited zazaforum in Dubai this fall — one of the most significant and useful forums for education professionals.

Dubai

ZAZA FORUM is a space where you can grow
This is a comprehensive training course on technology, management, promotion, and methodology with invited experts who are sure to inspire you.
In four days, you'll learn how to make your lessons more engaging and effective without overloading yourself, how to keep students engaged, and how to enjoy teaching. You'll leave with a set of techniques that save preparation time and make your lessons more engaging for parents and students.

You'll have valuable connections and lively interaction with colleagues and education industry leaders from Russia and abroad. Here you'll find partners, like-minded individuals, and ideas for joint projects that will benefit you long after the forum.

You'll gain practical tools for scaling your educational business: from creating and packaging your own products to modern marketing techniques and emerging trends. All of this can be implemented immediately after the forum to increase revenue and stand out in the market.
JOIN #ZAZAFORUM IF YOU'RE A...
You will learn how to create practical materials, attract new students and adapt to market changes in 2025.
TEACHER OR TUTOR
FOR PARENTS AND FUTURE APPLICANTS INTERESTED IN EDUCATION ABROAD
CEO IN
EDUCATION
MARKETING EXPERT, MANAGER OR RELATED TO SALES IN
ANY WAY
You will be able to visit an exhibition of international universities and communication with representatives of the admissions committee.
You will have a clear understanding of how to find your own audience, build a stable flow of new clients and make sure they come back again.
You will find the latest EdTech solutions, effective business models and management tools.
Prospective students and their parents will be able to:
Want your child to study in another country?
Discover all the opportunities in person!
For the first time, ZaZaEducation is holding an educational university exhibition as part of ZaZaForum Dubai.

On November 17, alongside the program, representatives from international universities, schools, and admission committees will gather at the forum.


  • get to know universities from different countries;
  • learn about admissions requirements;
  • hear presentations from university representatives on current topics in modern education;
  • get personalized consultations from university representatives;
  • choose the right program.
Our partner universities
ZAZAFORUM
Arrival day
Arrival and check-in at the hotel.
The forum begins with our unique program “Tinder for Educated People.”
You pre-select people in the app who align with your goals and objectives.
In one evening, you'll hold as many productive meetings as others spend months searching for.
This is where partnerships are born.

The result: You leave not just with business cards of your colleagues, but with partnerships, clients, projects that grow into contracts, joint courses, and new businesses.
16
November
The 1st day of the Forum
A day of knowledge and discovery: lectures and live experiences, followed by the magic and radiance of Dubai in the evening.
This day isn't about theory, but about real tools that will begin working for your growth immediately after the forum.

Morning and afternoon: concentrated knowledge from leading practitioners and an introduction to Dubai's educational institutions.

Evening: experiences that will make the forum the highlight of your year.
During the day, you'll hear from practitioners who have already built businesses, brands, and methodologies. This isn't just theory, but specific cases and solutions that can be applied tomorrow. And, of course, networking awaits: you'll leave not only with ideas but also with new contacts who will help you implement them.

At the same time, you'll attend a Dubai University Expo, where parents and prospective students can learn about the best international universities.
In the evening, a special treat awaits you: a tour of the iconic Blue Waters Island. This iconic Dubai landmark boasts views of the world's largest Ferris wheel, sparkling waterfront promenades, and futuristic architecture.

You'll see the city's main landmark and begin the forum with a thrilling experience that will leave you feeling energized for years to come. This isn't just a stroll, but a truly unforgettable experience, making Dubai worth a visit.
Audience: founders, executives, and professionals seeking to grow their educational business.

Results: You'll learn how to build a strong personal brand, manage a school without chaos, find trustworthy employees, and scale so that revenue comes in predictably and regularly.
17
November
Stream №1:
Afternoon
Exhibition
Evening
Business and personal brand
Audience: teachers, methodologists, and anyone who wants to create engaging and effective educational programs.

Result: You'll master the best modern teaching methods and gain a set of proven global best practices that will help you structure courses, create high-quality materials, save time on preparation, engage students, and become a confident and valued professional.
Stream №2:
Methodology
The 2nd day of the forum
During the day, new tools and solutions for growth, in the evening, unforgettable emotions on a yacht
During the day, you'll immerse yourself in a series of masterclasses, workshops, and lectures from practitioners. During breaks, you'll enjoy informal networking and strengthening the connections you've already formed the day before.
The day culminates with a ceremonial certificate presentation: a moment of recognition and inspiration, where you'll feel proud of your growth and achievements!
In the evening, a yacht party awaits you—the highlight of the forum. Warm air and water, a sunset over the Persian Gulf, a luxury yacht, and four hours of intense emotions. Delicious food, cocktails, dancing, and a relaxed, free atmosphere await you.

The most valuable asset: networking in an informal setting where friendships, partnerships, and contracts are born. And, of course, new photos for social media that will remind you of Dubai for a long time.
Afternoon
Evening
18
November
Departure day
19
November
Speakers
Speaker
Kruzhkova
EleanorA
Founder and director of the online English school Yes Territory, ELT methodologist with 20 years of experience.
Creator of four educational businesses in both online and offline settings.
Author of 50+ methodological and business trainings and courses for teachers and educational project managers.
Certified psychologist, business coach, and educational project mentor.
Topic:
5 Secrets to Effective Delegation and Team Management
You will learn:
1. How to build integrated marketing for an educational project and effectively attract clients from various traffic sources.
2. A high-conversion sales system – how to get 10 out of 10 clients to buy and stay with you for years.
3. The psychology of marketing and sales – practical techniques for managers and freelance educators to feel confident in marketing, sales, team building, and managing an educational project.
Speaker
ZAEVA MARIA
Owner of the Big Ben chain of English language schools, certified team facilitator, author of the book "Useful Habits of an Entrepreneur," organizer of the "Methodological Stand Up" conference, business coach
Topic:
Sales in the New Reality: How to Sell Educational Results During the "Beige Moms" Epidemic
At the forum, we will discuss:
  • sales trends and counter-trends for 2025/2026
  • global trends that are impacting the education market and your financial flows today
  • sales mechanics and algorithms: real tools that generate profit
Speaker
AGAEVA
LAYLA
English teacher with over 10 years of experience.
She worked at RUDN University and the Istra Lyceum.
She participated in ZaZaForum programs in London, Dublin, and Cape Town.
She rose through the ranks from teacher to founder of her own children's center, "Hogwarts," which now operates an English-language kindergarten, after-school program, camp, master classes, and culinary studios.
She understands how to turn teaching experience into a sustainable business without losing herself in administrative tasks.
Topic:
The Pitfalls of Buying an Established Business
After this presentation, you'll understand the truth behind the attractive advertisements for "profitable" children's centers and how to protect yourself from mistakes that can cost hundreds of thousands of rubles.

You'll receive a checklist of key points to consider when buying an established business: from documents and licenses to real reviews, lease agreements, and team vetting.
We'll explore how to evaluate the potential of a space, how to adapt an existing client base, and what you can open on an existing site: a kindergarten, a camp, workshops, after-school programs, or a family club.

This case study is an honest look from the inside: what worked, what mistakes had to be corrected, and how to not just "buy a business" but make it your life's work.
Speaker
APTYUSHEVA
EVGENIA
  • Founder of the full-service consulting agency "UP CONSULTING"
  • Chief Accountant, Tax Consultant
  • Expert on Federal Channels
  • RBC Columnist
  • Speaker at educational programs for entrepreneurs and accountants
Topic:
What awaits the educational business under the 2026 tax reform?
You'll learn about upcoming innovations and how to optimize taxation to not only stay afloat but also grow.
Speaker
VASILENKO
EUGENIA
  • Graduate of the Faculty of Economics at Moscow State University
  • PhD in Economics
  • MBA from Beijing National University
  • Officer of the European Court of Human Rights
  • PhD candidate at the University of Strasbourg
  • Investor, over $5 million in investments
  • Owner of a real estate agency in the UAE
  • Arrived in Dubai in 2022 renting a room. Currently owns six residential properties in Dubai, three in Abu Dhabi, and two commercial retail properties in Dubai
Topic:
How families with schoolchildren and students can live comfortably in Dubai on any budget
At the presentation you will learn:
  • The formula for charisma: emotional intelligence + 4 factors (which you'll learn in the masterclass)
  • How to persuade with words: form and content. How to develop this very form and fill it with this very content?
  • Acting techniques for voice and speech development: 6 effective exercises for any profession and age
  • Improvisation as a skill: 4 ways to develop your brain. You always have something to say!
Your gift: access to a bot with daily exercises. There's also a giveaway for an improvisation trainer!
Speaker
NOSOV
IGOR
  • President of the professional community of speakers and experts "SLOVO"
  • Winner of the "League of Lecturers" competition from the Russian Society "Knowledge"
  • Finalist of the "Leaders of Russia" competition (TOP 300 out of 200,000);
  • TOP 100 young economic leaders of Russia according to the Choiseul Institute (France);
  • Winner of the "Business Success" competition of Opora Rossii;
  • Curator of federal educational projects for entrepreneurs;
  • Speaker of federal programs of JSC "Business Environment" and Synergy Global Forum
Topic:
Improvisation and charisma: how to sound confident in any country and company
Christopher is known for his strategic vision and ability to inspire teams.
This session will explore how to identify high-impact sales talent, build scalable team structures, and create a culture that drives performance.
Attendees will leave with actionable strategies for hiring beyond the CV, aligning personality with role, and unlocking growth through people.
Speaker
Smart
CHRISTOPHER
Christopher Smart is an executive with over 20 years of experience leading international teams across sales, admissions, and operations in private education.
Starting his career as an English language teacher, Christopher is a graduate of Harvard Business School Executive Education and as a global admissions and sales director has helped launched universities, built global teams, and been a senior leader in companies such as EF, Hult International Business School, Learndirect, and Holmes Education Group.
Topic:
People That Scale: Driving Sales Growth Through Smart Hiring in Education
Speaker
SMITH
GARETH



English path:  Regional Head of Operations - Middle East
Topic:
From English Teacher to School Manager
Gareth Smith is the Regional Head of Operations for the Middle East at English Path. He has over 14 years of experience as an English language teacher and academic manager.

Gareth will share with forum participants his journey from being a simple English teacher to becoming a Regional Head of Operations, as well as the challenges he faces and how to overcome them.

Having travelled and worked in East Asia, South America, and the Middle East, Gareth has extensive experience working with diverse cultures and supporting students from around the world.

For the past 10 years, he has been living and working in Dubai, giving him a deep understanding of the local culture and insight into some of the best experiences the city has to offer. When he's not immersed in work, Gareth enjoys travelling with his family, enjoying different cultures and visiting his home city of Manchester. A film enthusiast, he loves watching a good movie or T.V series. At home, he unwinds by taking his dog for long walks around the UAE.
Speaker
Jannyrèe Góngora
  • +15 years in international higher education
  • Holding degrees in International Relations, International Business, and International Conflict Communications, combining academic insights with hands-on experience in global student recruitment.
  • Member of the Executive and Management
  • Committee of EU Business School.
  • Leading a team of 60+ professionals from 35 nationalities, driving growth strategies, scalability, and sustainable business development. Passionate about education and intercultural exchange, creating initiatives that expand opportunities for students while keeping people and purpose at the heart of leadership.
Topic:
Beyond sales: The hidden pillars of growth
  • Вы получите пошаговую стратегию, которая поможет превратить ваш Telegram-канал в живую систему привлечения учеников и постоянный поток заявок.
  • Мы разберём, как удерживать внимание аудитории, как избежать ошибок, из-за которых 70% каналов «умирают» за первые месяцы, и какие приёмы делают ваш контент нужным и читаемым.
  • После этого выступления у вас будет ясный план, как сделать так, чтобы ученики сами выстраивались в очередь, а ваш канал стал реальным инструментом роста дохода.
  • Те, кто освоит Telegram уже сегодня, завтра будут собирать группы без рекламы. Остальные рискуют остаться с «мертвым» каналом и пустым расписанием.
Speaker
Filimonova
Elena
Founder of a network of language schools in Russia since 2010.
Teaching English for 20+ years.
2,500+ students, including major international companies (Gazprom, Rosneft, IKEA, Sberbank, VTB, etc.).
PhD, Associate Professor. Author of 25 textbooks and 48 manuals.
Annual professional development in Europe and the USA (TESOL, TKT, methodology, business strategy).
Live and work in Dubai.
Topic:
Secrets of Telegram channels that attract students and work for you 24/7
  • You'll receive a step-by-step strategy to help transform your Telegram channel into a vibrant student acquisition system with a constant flow of applications.
  • We'll explore how to retain your audience's attention, avoid the mistakes that cause 70% of channels to die within the first few months, and what techniques make your content relevant and readable.
  • After this presentation, you'll have a clear plan for ensuring students naturally line up and your channel becomes a real revenue driver.
  • Those who master Telegram today will be building ad-free groups tomorrow. The rest risk being left with a "dead" channel and an empty schedule.
Speaker
MIKHEEVA
SVETLANA
Neuropedagogue, tutor, speed reading coach, and mind fitness trainer.
Neuroconference speaker. Active participant in marathons and festivals for tutors.
Organizer and presenter of trainings and master classes on cognitive development for adults.
Author of interactive neurogames and manuals.
Topic:
Neuroflexibility: How to quickly adapt to change without losing effectiveness
  1. Neuroflexibility is a key skill of the 21st century. It's the brain's ability to quickly adapt, embrace new experiences, and find solutions under stress and uncertainty.
  2. Why do we burn out and "freeze?" In an unstable world, the brain becomes overloaded, and many habitual strategies stop working. A neuroscience approach provides tools for restoring clarity and energy.
  3. ⁠Practices for developing mental flexibility. Simple cognitive exercises, physical and breathing techniques that can be applied in work and life to maintain focus and adaptability.
  4. What participants will gain: An understanding of how the brain works under change and a set of practical tools for increasing resilience and effectiveness.
Speaker
KORUKINA VALERIA
Educational project sales and promotion expert
Host of a YouTube channel and podcast for educators, where she shares real-world experiences and growth strategies.
Helps educators transform their knowledge into sought-after products and find clients through modern online channels.
Topic:
YouTube as a way to find clients in 2026
You'll understand why YouTube isn't just a video platform, but a tool that can generate a steady stream of students and sales.
We'll explore how to build a promotion strategy even with just 100 views, so your channel starts working for you while you do what you love.

At the performance you will receive:
  • A step-by-step system for turning YouTube into a sales funnel without complex technical setups,
  • a clear understanding of which formats and topics really work in the educational niche,
  • and a content option that sells courses smoothly through trust and expertise.

Today, YouTube is a showcase for experts. Those who learn to use it correctly now will take the lead and attract students, while others continue to post random videos to nowhere.
Speaker
ABIDOVA
ZALINA
  • Лингвист-преподаватель английского языка уровня C2 с международной сертификацией Cambridge.
  • Эксперт по созданию специализированных курсов (юридический, медицинский, бизнес-английский), который помогает учителям адаптировать сложные темы под разные уровни и открывать новые ниши для работы и заработка.
Topic:
How to create custom courses for any need: from medicine to business
You'll leave with working frameworks for creating custom courses tailored to any need, from medicine to business.
Get ready-made tools that will help you adapt even the most complex topics to students of all levels, so they don't get lost and see results from the very first lesson.
You'll master evidence-based learning techniques that make your lessons more effective and disciplined.
Ultimately, you'll have the foundation to launch your own specialized programs, opening up new niches and opportunities for income growth.
Speaker
TIMOKHINA
MARGARITA
An expert in teacher promotion through content, a blogger, and a mentor who trains teachers to create Reels and posts that work as a tool for attracting students and strengthening their personal brand.
Topic:
Reels from concept to publication: monetize content from your phone in 30 minutes
This lecture isn't theory, but a workshop where we'll address the key questions teachers have when blogging: "What should I film?" and "How can I do it quickly?"
You'll learn how to package your knowledge into Reels format so your videos capture the attention of students and parents. This won't be about complex editing, but rather how to simply and effectively showcase your strengths. After this speach, everyone will have a finished video that can be immediately posted to their blog. And most importantly, you'll gain a clear algorithm that will allow you to regularly create content that attracts new students and strengthens your personal brand.
Speaker
SMOLINA
EVGENIA
Director of an online school for teachers,
a highly qualified teacher,
an ICT expert, and a mentor for teacher bloggers.

Author of over 20 professional development programs
and the course "How to Start Making Money on VKontakte as a Teacher."
A top VK blogger, inspiring hundreds of teachers to develop their personal brands and turn their experience into income.
Topic
A Teacher's Personal Brand: A Path to Freedom, Income, and Recognition in the New Digital Reality
After this presentation, you'll understand exactly why a teacher needs a personal brand and how to develop it without fear, burnout, or the feeling of "it's not for me."

Evgenia will show you where to start if you've never managed social media before, and how to turn your VKontakte profile into a professional platform that brings not only students but also new opportunities, invitations, and partnerships.

You'll leave with a clear understanding of how recognition is built, how to build trust and interest in yourself, and why a personal brand isn't just about blogging, but about influence, confidence, and freedom.
Speaker
Kargapolova
Elizaveta
14 years in ELT, specialist in young learners, qualified psychologist and founder of the first therapeutic CLUB for teachers
Topic:
Psychology of a helping specialist
The modern world is rapidly changing, and the teaching profession is transforming along with it. Today, a teacher who knows how to promote themselves in the media is not just a modern specialist but also a bearer of meaning, an educator, and a conduit for educational culture. They are someone who is not afraid to be seen, heard, and useful right where they are needed.

At the forum, we will discuss the courage to be seen, social positioning, and creativity in the life of a teacher.
Speaker
Efremova
Victoria
  • Head of the online studio "Vovremya"
  • English teacher with 7 years of experience
  • Author of a course that helps teachers go online and earn a stable income
  • Expert in educational gamification, having defended a dissertation on the topic.
  • Speaker at major online and offline conferences
  • Teacher-blogger who runs four platforms simultaneously and knows how to retain audience attention and turn them into loyal customers
Topic:
3 proven formats that retain students and turn them into loyal customers
I'll share practical tools for growing educational projects. You'll learn ideas that are easy to implement with an existing student audience, and you'll understand how to make loyalty programs and referral mechanisms truly effective. I'll show you ready-made formats and real-life examples that I've already tested in practice, so you can apply them immediately after the forum.
And most importantly, you'll understand how to stop endlessly searching for new students and build a system that automatically retains your audience and ensures stable revenue growth.
Speaker
Kiyanova
Yulia
  • I combine tutoring, blogging, and developing teaching materials for lessons.
  • Speaker of webinars, courses, and master classes for tutors.
  • Author of a course on student search – I've helped dozens of teachers find their clients and increase their income.
  • I've created my own system for recruiting students and offering trial lessons with high conversion rates, which my colleagues are implementing.
Topic:
The Alchemy of a Trial Lesson: Steps to High Conversion Without Pressure or Persuasion
They always choose me. What about you?
I'm the tutor who builds my client base through Profi and Avito. My trial lessons are filled with the coldest clients—doubts and suspicions: "What if he's some kind of charlatan?" But by the end of the lesson, I hear the cherished answer: "You're exactly the specialist we've been looking for!"

Over the years of working with aggregators, I've achieved a 99% conversion rate. And I'll share the secrets of these trial lessons in my talk. I'll explain the key principles without which clients will leave, saying "I need to think about this"—and never come back.

As a result, you'll have a step-by-step plan for turning a potential client into a real one—without pressure or persuasion. And as a bonus, I'll give you a video lesson, "Customer Correspondence Strategy."
Speaker
Ulyashchenko Marina
PhD in Philology, CAE/CPE, Delta Module 1-3
▪Author of professional development programs for teachers, founder of ELT Uni (9,000+ students)
▪Practical teacher trainer with 10 years of experience
▪Certified mentor, neurolinguistic coach
▪15 years in education: program author (Skolkovo), academic director (SkillSet, London Express), head of the training department at Skyes (Skyeng)
▪Instructional designer and game designer: 4 published games, 150+ game solutions in methodology and business
Topic:
How to make speaking practice fun and effective
A session on how to structure the work preceding exam speaking simulations and teach the skills needed for GIA assignments using engaging exercises.
We'll explore:
- what skills are needed for speaking on the Unified State Exam and Basic State Exam
- two approaches to working with exam speaking
- 10 examples of varied assignments to make training engaging and effective
Speaker:
Arakelova
Amalia
PhD in Linguustics
Associate Professor, lecturer at Pyatigorsk State University
Holder of international certificates Cambridge CPE and Cambridge CELTA
Topic:
Three Pillars of a Sustainable Teaching Career: How to Stay Relevant and Competitive in a Changing World
You will gain three specific strategies that will help you remain a sought-after teacher regardless of the changes in the education market.
We will explore how to adapt in uncertain times, how to maintain and validate your qualifications at an international level, and how to build a professional image that sets you apart from your peers.
As a result, you will leave with a clear understanding of how not just to “survive” in the profession, but to build a career that brings steady income, respect, and new opportunities both in Russia and abroad.
Speaker
Vasilieva
MarIA



English teacher for schoolchildren and adults, expert in communicative methods (CELTA), certified teacher trainer
Topic:
How to liven up your lessons and get even the most timid students talking with real songs and videos
Authentic materials include texts, songs, and videos from real life, not textbooks. They can not only spark learning but also help even the most timid students open up to conversation! Can such materials be used at the A1 level? Absolutely! In this talk, I'll show you how to methodically integrate Wikipedia excerpts, real songs, and vlogs into lessons so that students look forward to your lessons.
You'll learn how to incorporate authentic materials (vlogs, songs, articles) into lessons even at the A1 level. Students will look forward to your classes even more, and you'll have simple tools to keep them engaged.
Speaker
Cheboksarova
Valentina
I'm an English teacher with nine years of experience. I work with children, teenagers, and adults. My studio is pink, and my classes are filled with memes, games, and laughter. I believe that a teacher can be "lazy," but the students themselves will do the most interesting work.
Topic:
Postcards, letters, and correspondence: How to inspire students to actually write while you drink coffee.
I'll share three ways to incorporate real writing into English lessons, even for beginners:
1) postcards that turn into mini-trips
2) short letters that are more important than any exercise in the textbook
3) correspondence, where students finally write for someone other than the teacher
My principle: less control, more real life. And yes, teacher involvement is minimal. But student engagement is maximum.
Author of the LingvoGraphics method—a visual approach that helps engage students, overcome language barriers, and explain material without overload. This method is especially effective where standard exercises fail.

Creator of the "Methodologist of the Future" community, where teachers master neural networks, modern methods, and find support for changes in teaching approaches.
Topic:
The LingvoGraphics Method: How to introduce vocabulary without memorization to integrate it into the student's thinking
Speaker
Arutyunova
Tatiana
Linguographics is my original method based on drawing a metaphorical image (graphic diagram) that helps students better understand language and overcome internal barriers to learning.

In this presentation:
  • You'll receive a simple, step-by-step system that will help your students memorize vocabulary without rote learning and immediately use it in speech, even for those who have trouble remembering anything.
  • We'll explore why standard exercises often don't work for students with clip-based thinking and how to replace them with formats that truly engage and stick in their memory.
  • Learn how to use the Linguographics method visually and step-by-step, suitable even for those who have never tried anything like it before.
  • Understand how to increase engagement and interest in lessons, even for students who typically don't get involved.
  • And most importantly, you'll see how this approach helps you stand out from other teachers and create your own signature teaching style. This is where this method can truly enhance the value of your lessons both for students and in the marketplace.
  • You'll have a unique opportunity to be among the first to learn about this new methodology and effectively implement it in your lessons.
Speaker
KANEVA
Anastasia
Business English expert with 10 years of experience

•⁠ ⁠HSE University, Strategic Management, dual degree
•⁠ ⁠Tesol / CELTA
•⁠ ⁠Conducted offline and online training for staff at international companies in Canada, America, Germany, England, and Mexico
•⁠ ⁠Students include Forbes executives, owners of large enterprises, bank presidents, and top managers. From flight attendants to doctors, any business goal is possible.
•⁠ ⁠Multiple participant in the HSE International Olympiad
Topic:
5 must-know tips for teaching business English: Simple tricks that always work
I'll share simple and practical life hacks that will help take your learning to the next level. We'll discuss how to motivate adult learners with ambitious career goals, where to find such students, and how to adapt the course to their real-life situations. I'll demonstrate a step-by-step approach to goal setting and share practical case studies. Participants will leave with specific tools and materials for working with business English.
Speaker
Garanzha
Anastasia
  • English teacher with over 15 years of experience working with children. TRIZ teacher in preschool education.
  • Mother of three.
  • For over six years, she has been successfully working online, helping teachers connect with their youngest students and make learning English engaging.
Topic:
Shadowing for Young Learners: the layers of the cake
You'll learn how to adapt the well-known Shadowing method for working with young children. I'll walk you through the implementation process step-by-step in the classroom and at home, explain the key differences between the "child" and "adult" approaches, and provide a ready-made model that's easy to get started with.
Most importantly, you'll see how this technique helps keep children's attention, transforms lessons into a game, and produces quick results even with the most restless students. By mastering Shadowing now, you'll gain a tool that will immediately set you apart from your colleagues and make your lessons highly sought after by parents.
Speaker
Slascheva
Olga
A certified teacher with CELTA and CAE diplomas. She has 18 years of teaching experience. Expert on the Unified State Exam (USE) and Basic State Exam (BSE) with in-depth knowledge of exam formats and criteria. She also has seven years of experience working at an international school and successfully managed an English-language theater studio. Currently, she is a freelance online teacher specializing in preparation for national and international exams (FCE, CAE, and IELTS).
Topic:
CELTA: What changes in a teacher's life and profession after certification
After this lecture, you'll understand why CELTA isn't just a resume-boosting certificate, but a true professional upgrade.
I'll share key insights and techniques that transform your approach to teaching, discipline, and student engagement.
The main part of the talk is a practical mini-lesson in CELTA format in English, where you'll experience how the methodology works in real life.
You'll see the mistakes even experienced teachers make before CELTA and why this course becomes a professional growth spurt, making it impossible to teach the same way again.
You'll understand how this course transforms you into an expert trusted by both parents and employers. If you're thinking about international growth, CELTA is the first step—one that shouldn't be delayed while other teachers are already using its capabilities.
Speaker
Ioch
Ekaterina
Репетитор в области начального образования
Topic:
Using Internet resources in the educational process
I'll showcase the most effective resources, explain their features, and discuss how to use them in lessons. Participants will receive ready-made solutions that will make their lessons more engaging and relevant for different ages and subjects. I'll also present a practical guide of 40 digital learning tools.
Speaker
Sidacheva
Elena
Teacher, methodologist, co-author of methodology courses, and founder of an online school. Elena is a practicing English teacher, methodologist, and teacher trainer. She is the co-author of the Crash Course on English teaching methods and the founder of an online school where she teaches 30-minute courses five days a week with no homework. In her work, Elena uses an eclectic approach, combining the best practices of various methodologies.
Topic:
Creating Success Situations in the Classroom – Obvious but Underrated
Creating Success Situations in the Classroom – Obvious but Underrated
This talk explores how small, intentional success moments can spark motivation and deepen learning. We’ll unpack the brain science behind achievement, the teacher’s role in shaping it, and how to adapt strategies across age groups and learning styles.
Listeners will walk away with:
-Quick-start techniques for warm-ups, tasks, and feedback
-Tools to trigger motivation through differentiated success
-A fresh lens on how achievement fuels engagement
-Perfect for educators who want to make learning feel rewarding, not just rigorous.
Speaker
Bogdanova
Olga
A certified teacher (CELTA grade B, CAM) with 20 years of experience, a professional translator (MSLU), has extensive private practice, from exam preparation to business English and conducting specialized courses
Topic:
Advertising: Don't sell, teach
Learn and teach from commercials? Yes! Commercials are excellent authentic material for many reasons: they're short, concise, relevant, engaging, dynamic, and humorous. In my talk, I'll discuss how to choose them and wisely integrate them into a variety of lessons—for exam preparation, general and business English, and for lessons focusing on skills and systematic knowledge.
Speaker
Nasenkova
Ekaterina
Founder of the New School Education center in Aktau, Kazakhstan, with over 12 years of experience, TKT certificates, and TOEFL TCA, she has worked in America and studied language in London and Dubai. She also studied German in Germany. She is a member of the Kazakhstan Association of Teachers KazAELT.
Topic:
Teaching English through Non-Fiction: Lessons from Atomic Habits
This talk explores how non-fiction books can enrich English lessons by making them both more engaging and more meaningful. Using Atomic Habits by James Clear as an example, we will look at practical ways to integrate non-fiction into the classroom. Participants will discover how language learning can go hand in hand with building better habits, motivating students, and encouraging personal growth. The session will also include interactive tasks that demonstrate how teachers can immediately apply these ideas in their own classrooms.
Speaker
Samarkina
Irina
Irina Samarkina is the head of the ESOL department and an ESOL instructor at a technical college in Florida. With over 20 years of experience in the U.S. educational system, she has dedicated her career to supporting adult immigrants as they build their lives in a new country.
Topic:
My Experience Teaching English Abroad and Working with International Students.
Irina will share her journey of becoming a teacher in the United States and her experience teaching English to students from diverse cultural and linguistic backgrounds. Irina has extensive expertise as a teacher trainer, leading a professional learning community within her department and collaborating with educators from the US, Europe and South America
Speaker
POLYANSKAYA
Yana
Clinical psychologist. Body-oriented and art therapist. ICTA coach. Author and organizer of the therapeutic retreats "Stop Stress" and "BUSINESS & CITY DETOX." Five years of private psychological practice and over 20 years of experience in marketing, 11 of which. Managing partner of the advertising and communications group "Seven Media Group."
Topic:
How to stay relevant in your profession: impostor syndrome, stress, burnout, and finding your inner expert.
During the presentation, we'll learn to recognize the cycle of "impostor → stress → burnout" and create a personalized set of internal supports consisting of four components: physical, cognitive, semantic, and social.
You'll take home a simple personalized plan for reducing stress, strengthening self-efficacy, and restoring your interest in work.
Speaker
VAVILOVA
NATALIA
Practicing psychologist, Master of Psychology, hypnotherapist.
Topic:
Methods for combating professional burnout
Venue
of the Forum
We are delighted to hold ZaZa Forum at Dubai Knowledge Park, a center of innovation and learning that provides an ideal environment for collaboration and knowledge exchange.
The address is: Dubai, Knowledge Park
WHERE DO GUESTS RESIDE?
In the hear of Dubai, nearby the development zone Knowledge Park, the Grand Belle Vue Hotel 4*.
Stay in Twin Apartment en-suite, breakfast included.
Amenities: A/C, bathroom with a bathtub and shower, balcony, kitchenette, washing machine, TV, sound-proof.
From the airports Dubai International and Al Maktoum: by taxi (30 minutes away) and underground (1 hour and 1.30 hours away)
Want ensure both you and your child have a productive time in Dubai?
We've partnered with a local school to provide engaging tuition during the forum!
School location: just 3 minutes from the Conference Cenre
Class hours: 9:00 AM - 1:00 PM
Curriculum: English language studies 
For younger children: Classes taught by Russian-speaking teachers 
Learning Format: Interactive, playful lessons with picnics, creative arts, and walks 
Meals: Parents provide meals for their children 
Extended Classes: Individual lessons available after 1:00 PM 
Ages: 3 years and older 
TICKETS
Participation in ZAZAFORUM Dubai 2025:
1+1 — discount for two!
1+1 Program (ZAZAFORUM November 16-19)
+ Yacht
204 000 ₽
188 000 ₽
ZAZAFORUM online

Interested in a detailed consultation? Submit your request, and we'll contact you promptly!

Questions and answers
FORUM REVIEW FROM OUR PARTICIPANTS
"A huge thank you to all the organizers and everyone involved with the forum! This was a colossal undertaking that demanded a great deal of time and energy. I can confidently say that this was the best educational event in every sense of the word that I've ever attended, and I've attended many. In particular, my sincere appreciation and special thanks go to Natalia and Victoria; their work was a masterpiece. Absolutely everything was meticulously thought out, from the organizational details to the entertainment!"
Suzanna
ZaZaForum 2025 participant
"The ZaZa Forum is more than just an event; it's an atmosphere where people are truly at its heart. Organizers, participants, and speakers alike—each of you contributed to creating this space of strength, comfort, and inspiration. Natalia, Victoria, Masha, Elya, Anya—thank you for everything. For your meticulous attention to every element, for your unwavering care, trust, and the genuinely warm atmosphere you cultivated. This was evident in every detail of the forum. I am profoundly inspired by every speaker—your experience, energy, and generosity truly ignite my own aspirations and fuel my growth. I am eager to remain connected with such inspiring individuals."
Ilona
ZaZaForum 2025 participant
"Thank you all so much again! It was wonderful to meet everyone; the energy was truly incredible. I'm still so impressed, especially by Dubai – my little town now seems completely dull in comparison! I just need a little time to recover after a sleepless night, and then I'll be sharing three Reels (one for each of the three days) about this amazing forum."
Evgenia
ZaZaForum 2025 participant
And this is how our previous #ZAZAFORUM went!
WE ALSO INVITE YOU TO #ZAZATRAINING IN Cape Town, Dubai, Cambridge and Dublin in 2025
THE NEXT CLOSEST TRAINING WILL BE HELD ON 17-23 AUGUST IN DUBLIN.
Here are some reviews of our previous trainings (RU & ENG):
How #ZAZATRAINING went in June 2024
#ZAZA is...
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CONTACTS
ZAZA EDUCATION
info@zazaschool.com

tech support @teach_with_zaza

Willing to become a partner or a speaker at #ZAZAFORUM? Contact us!
info@zazaschool.com
whatsapp: +7-985-144-39-59

Общество с ограниченной ответственностью «Смарт Лэнгвидж Скул»
ИНН — 7733717401
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